The Role of Personalized Thank-You Notes in Nurturing Your SOI
The Role of Personalized Thank-You Notes in Nurturing Your SOI
Strengthening connections within a Sphere of Influence (SOI) is vital in real estate. One highly effective yet overlooked method is sending handwritten thank-you notes. These personalized messages offer more than gratitude—they foster trust, build rapport, and enhance long-term engagement. When implemented consistently, this approach becomes a key tool for cultivating meaningful relationships that translate into repeat business and referrals.
Strengthening Relationships with Personalized Notes
Relationships within a sphere of influence in real estate


