SEO is an essential internet marketing tool. Any business today should pay enough attention to the site’s search engine optimization as it greatly impacts the search results of Google.

Investing in SEO will help your digital business reach the top of Google search results and thus get more active users and conversions. Let’s look at the main benefits of working with SEO and SEO investment:

  • 70% of the links that users open when they search are organic (unpaid). To see the link, you need to pay special attention to the SEO promotion of the site in search engines. More about building link prices you can find by following the link. Also, it is very important to find relevant SEO links.  
  • 70-80% of users ignore paid ads, focusing on organic results. This does not mean that contextual advertising should not be used at all. For some requests, it can be very beneficial. If you are not sure what will be more effective for your business, experts can help you choose a promotion tool after conducting a website audit.
  • 75% of users don’t look past the first page of search results. In order for your site to get into the top 10 search results and stay there for a long time, you need several months of work by SEO specialists and the precise implementation of their recommendations for internal optimization. The contractor and the customer must work together to promote the site.
  • In Google search results, 18% of organic clicks are received by the first position of the issue, 10% – by the second position, and 7% – by the third. It takes a lot of time to get your site to rank at the top. Do not believe the promises of bringing the site to the top in a few weeks.
  • 93% of users start their online activity with a search query. Usually, people have an idea of ​​what they need and turn to the Internet with a specific request. They prefer to make their own choice and enter a request for a specific product or service. Therefore, it is important to increase brand awareness and visibility in search engines.
  • 39% of website visitors come from searches. This is a fairly high indicator confirming the effectiveness of promotion in search engines. But transitions alone are not enough. Quite often, to increase conversion, you need to do a lot more: work on usability, create landing pages, present the product in an original way, and much, much more.
  • The conversion rate for leads that came through search engines is 14.6%, while for outgoing leads, it is only 1.7%. Outgoing leads can be attracted through mailing lists or cold calls. The conversion rate is the ratio of all users to those who have taken some action (purchase, registration, subscription, etc.). And, of course, the higher it is, the better for the client.
  • Searching the Internet and email correspondence are the most common activities of users on the web. Accordingly, the better your site is ranked by search engines, the higher the likelihood that your potential customers will find you.

Positioning effects, why is it beneficial?

Over time, a website ranks high in Google’s organic search results. This advantage has a number of positive effects. The site begins to visit more and more Internet users. In addition, according to carefully selected keywords, these are potential customers, that is, people who are directly interested in the offer. Such people will provide higher sales and, most importantly – profit.

In addition to valuable traffic, a positioned website also benefits from marketing. With higher traffic and sponsored posts supported by Google Ads or Facebook Ads, its exposure is increasing. This value also increases brand credibility and enhances its prestige in customers’ eyes.

It should not be forgotten that the effect of effective positioning is noticeable not earlier than after a few weeks, but it remains for a long time. Unlike one-off advertisements or TV commercials, SEO affects customers every time they use, for example, the Google search engine, to find a product or service related to the positioned company. This is because the company ranks high in Google search results and is not a one-time or temporary effect like a commercial. SEO leads to a high and, importantly, stable position in Google search engine rankings. Read here to learn more about the impact of SEO on brand positioning and general income.

Small and large companies invest in SEO

The implementation of positioning is obvious and necessary – regardless of the size of your business. With personalized services tailored to the nature of the business or its size, positioning is becoming a must for almost every company. Through customized strategies, SEO allows small and large companies to grow and overcome the competition.

SEO is an investment in the brand, products or services offered. However, the most important thing is that it is a profitable venture that will increase your profits. Your time and money spent on SEO will definitely pay off. ROI in SEO won’t keep you waiting long. Many companies feel SEO return on investment after a few months of work. The main thing is patience at the preparation stage and the obligatory implementation of the recommendations of professionals on the site.