TIP 051: BILLIONAIRE MARK CUBAN’S BOOK – HOW TO WIN AT THE SPORT OF BUSINESS

W/ PRESTON & STIG

24 August 2015

In this episode, Preston and Stig talk about billionaire Mark Cuban’s book, How to Win at the Sport of Business. This is a great episode if you’re interested in how Mr. Cuban got his start and became a billionaire. Additionally, there are numerous discussions about entrepreneurship and becoming a better business leader.

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IN THIS EPISODE, YOU’LL LEARN:

  • Who is Mark Cuban and what is his book “How to Win at the Sport of Business” about?
  • How do you become as successful as Mark Cuban in business?
  • Ask The Investors: How I protect myself from Hyperinflation?

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TRANSCRIPT

Disclaimer: The transcript that follows has been generated using artificial intelligence. We strive to be as accurate as possible, but minor errors and slightly off timestamps may be present due to platform differences.

Hey, everybody, how you doing out there? This is Preston Pysh. I’m your host for The Investor’s Podcast. And as usual, I’m accompanied by my co-host Stig Brodersen out in Denmark.

So today, I think everyone’s going to really enjoy this conversation because we’re talking about a person that a lot of people know here in the United States at least. And that is Mark Cuban. He’s a billionaire that lives out of Dallas, Texas. He’s the owner of the Dallas Mavericks, which is a basketball team. He’s also the owner of Landmark Theaters, Magnolia Pictures. He’s the chairman of the HDTV cable network, AXS TV. And what people really know him for is that he’s the shark on the TV show “Shark Tank,” which is this really popular TV show where a bunch of people come on and pitch their ideas. And then there are some sharks that either take some equity in the business by investing in them or they pass on the deal.

So we came in contact with Mark really from the Shark Tank TV. That’s how we came to know him and really had a lot of respect for him, because you can hear how smart he is from a business sense, just by the way that he interacts with people on the show.

02:08

But I want to give you a little bit of history because a lot of people don’t realize how Mark Cuban made his money. And I was just going to give you a quick history on Mark Cuban. This was not in his book. And just so you know, what we’re doing today is we’re going to be reviewing Mark Cuban’s book, “How to Win at the Sport of Business.” And it’s not a long read. You can buy this on Amazon. It looks like it was like self-published. I think he circumnavigated the publishing industry, which I found really funny and quite awesome. But that’s the book that we’re going to be reviewing hereafter we just give you a brief background on how Mark made his money.

So early on, Mark always had this entrepreneurial spirit when he was in college. I think I remember him talking about this in the book where he started his own business when he was in college and it was a bar. And he wasn’t even of age to drink but yet he owned a bar in college. And it seemed like the bar did pretty well. And yeah, so anyway, so he went to Indiana University, which is right there near Pittsburgh, Pennsylvania, and that’s where he grew up. He’s from Pittsburgh. So I obviously have very strong ties to the Pittsburgh area. So I like that part of it for sure. He went to IUP. Then after he graduated, he went down to Texas with some buddies and they just started bartending. I think that’s pretty much what he knew from college because he started the bartending business.

But he goes down there, he’s bartending and then he starts working for this business called Your Business Software, which was like one of the first PC software businesses down in Dallas, Texas. So he’s working there and he didn’t even work there for a year before he got fired. And the reason that he got fired is that he decided to take it upon his own initiative to go out on a sales call to meet with a customer instead of opening the store.

So he gets back, the store owner he’s looking at the store owner and is like, “Hey, I just sealed the deal over here with one of these customers.” And the manager of the shop looked at Cuban and was like, “Yeah, you’re fired. You didn’t open the store.” And Cuban just didn’t understand. He was just like, “What do you mean? I just got you a deal. I just land you another client.” And the guy just fired him.

04:17

So Mark was very frustrated, he decided to go out and start his own business because of that experience. So Mark started his own business and the name of the business that he started was called Micro Solutions, which was another software company. And he goes and starts it up. the thing does really well. And then CompuServe, which was a subsidiary of H&R Block, buys out Cuban for $6 million. And so after taxes, it’s reported that he made $2 million on the deal.

He was in his 20s, late 20s at this point, and so he had $2 million in his pocket. I can’t remember if it was in his book or his blog that I read, that he had all this money and he was obviously, really pumped that he had made so much money at such a young age, and really felt like he was on top of the world. And he wanted to just take it easy and just take this nice conservative approach to just invest that small chunk of money for him. Now, that’s a small chunk of money, but he wanted to take that money and just invest it, do something really safe and secure, and just coast through life.

Well, it turns out by the mid-90s, I want to say it was around 1995. He links up with one of his buddies from Indiana University. The guy’s name is Todd Wagner, and they start this new business called AudioNet. And so what they were doing is they were combining… Cuban had an intense interest in sports. So did Todd Wagner. So they start this thing called AudioNet. And what AudioNet was, it was broadcasting over the internet. So if you wanted to tune into like a sports game back in the mid-1990s, you had to turn on the radio or else you weren’t listening to it. But with this, you could log on to the internet and you could go to their AudioNet website. And you could listen to a sports game from Indiana University or from Notre Dame or for whatever college you want to name. And they would have it live-streamed over the Internet that had never been done before. So that’s what made him his money.

06:25

Now let’s talk some of the numbers because I know everyone on the show loves to talk numbers, like Stig and I. So everyone knows he became a billionaire off this deal. And just so you know, AudioMet, they ended up buying the domain, broadcast.com, so he basically pointed broadcast.com to AudioNet. AudioNet becomes broadcast.com. That was around the 1998 timeframe that the company became known as broadcast.com.

So now he’s got this company, it’s booming, okay? And by booming I mean the revenue… So we’re talking the top line, not the profit of the business, but the revenue for the second quarter was $13.5 million. And he had 330 employees working for him in 1999, he had 330 employees. And then one of his quarters, the revenue top line was 13.5 million.

So let’s just do some quick numbers here and talk about this deal, because I’m going to tell you what Yahoo paid for the company and bought him out, which was crazy. So if we look at the numbers, that’s 26 million, or I’m sorry, 27 million for half the year. And then if we double that, that’ll give you the full-year revenue. So let’s just round it and say he was around 50 to 55 million just to round some numbers. That’s his top line. So that’s not the profit. So typically, if a company’s you know, I’d say doing well, they are about 10% of their revenue. Correct, Stig?

Stig Brodersen  08:03

Yeah, I’d say that’s a fair estimate.

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