WHEN TO USE FUNDAMENTAL ANALYSIS

When is the most advantageous time to use fundamental analysis on stocks? The short answer is typically when technical indicators don’t work. But that response leaves out a key point. Namely, fundamental analysis can measure many components of a company’s overall health that raw technical data cannot. For instance, when a company has only been in operation for less than a year, sells at a very low per-share price, and simply doesn’t have enough price history for statistical analysis, fundamentals are the go-to resource. Here are some of the most common situations in which investors use this kind of study to see whether a given security is worth buying.

If the Company is New

By far, fundamental analysis comes in most handy when trying to evaluate new corporations. This doesn’t mean penny stocks or unknown entities, either. Some of the newest names on the exchange board are well-known, very large, and have share prices that are certainly not in the penny category. But if you want to size up a corporation that has been around less than two years, fundamental analysis is your best method. Not only does it take management acumen into account but also looks at some of the key balance sheet items like earnings and other relevant pieces of data.

When Trading Penny Stocks

When you’re learning to invest in penny stocks, fundamentals can help you a lot. That’s because these newer, often very low-priced shares tend to have very short histories. Technical parameters sometimes give confounding or contradictory indications about what to do. However, when you use some basic fundamentals, like the quality of the management team, earnings per share, or the total capitalization of the company, you can get a decent read on how well the entity is faring.

When Short Selling

If you intend to engage in short selling, it helps to have all the data you can muster. That means employing both technical and fundamental analysis to make your decisions. A good place to begin is to watch this video here to learn the basics of shorting, what to do, and what not to do. It’s always tricky to make a contract to sell something you don’t already own. Prices can change on a moment’s notice. One of the best ways to prepare is to arm yourself with as much information as possible.

When Price Movement is Choppy

Technical studies tend to give mixed results in a choppy price scenario. When the minute-to-minute read on technical analysis indicators shows contradictory results, consider using fundamentals like earnings per share, earnings performance, and capitalization rates to make an evaluation.

For Long-Term Investment Goals

Fundamental analysis is best used for long-term portfolio strategies. This basic fact has held true for decades and is based on a key principle. Fundamentals don’t change as quickly as short-term technical readings. That concept also explains whey fundamental analysis is appropriate for very large, older companies. Those who are shopping for stocks and other securities to put into IRAs and other long-haul instruments can readily employ metrics like earnings per share to find out the overall strength or weakness of a given business entity.