In this episode, Preston and Stig talk to the brilliant researcher and author, Christopher Whalen.  Whalen recently published the book, Ford Men, which is a fresh new look at the Ford Empire and the forces that drove the company to such global success.  Although many individuals recognize and attribute Henry Ford as the chief architect and mastermind behind the company’s enormous success, Whalen describes a much different picture.  Instead, he suggests that a highly skilled group of men that accompanied Ford through the years are the ones ultimately responsible for the company’s superior results.

In this episode, you’ll learn:

  • How Henry Ford almost destroyed his company several times
  • How Henry Ford closed down the entire banking system in the US
  • Why the product launch of Ford Edsel in 1958 is still considered the best marketing case today
  • Two takeaways from Ford Motor Company that all business owners should know

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Books and Resources Mentioned in this Podcast

Christopher’s Whalen’s book, Ford Men – Read reviews of this book

Jesse Jones’ book, Fifty Billion Dollars – Read reviews of this book

Christopher Whalen’s website

Christopher Whalen’s Twitter handle @rcwhalen

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