And so I think that an understanding of the basics of how marketing works, as well as the tremendous number of pitfalls that are out there, can be a fabulous, fabulous thing for young entrepreneurs to know. I mean, I wish I knew it when I was just getting started. There’s so many things that people do wrong because they feel like they know what marketing is, and I’ll just give you an example. A lot of people think that marketing and advertising are the same thing. They’re not. Advertising is spending money to get yourself on somebody else’s channel, whether that’s television, radio, magazines, websites, email lists, whatever it is. Podcasts even. Whereas marketing is understanding who it is you’re trying to reach, and what is an efficient way to reach them.

Robert Leonard  04:35

So for someone who’s new at this, whether it be building a brand or marketing, where should someone start?

David Meerman Scott  04:41

So what I think is really important is for everybody to have a presence on the web for themselves. And I’m talking specifically outside of the social networks. I still think it’s important to have a presence on the social networks, whether that’s LinkedIn, Twitter, Facebook, or Instagram or some combination of them, or other social networks. Those are still important.

But I think it’s essential for all entrepreneurs and for all people who are entrepreneurial, even if you’re working for a company, to have a presence, that unreal estate that you own. What I mean by that is a URL that, whether that’s a podcast, like you’re doing now, Robert’s blog or a website, or some kind of presence, that you have the ownership over that real estate. Because ultimately, the social networks again, there’s nothing wrong with them. And I think people should participate in them. I certainly do. But you don’t control that social network, even though it’s your feed on there. You can control your own blog or podcast or other form of content that you create yourself.

Robert Leonard  05:58

And I mean, if you’re relying solely on those social media platforms, if any of them ever change their algorithms, or if they ever change any of the rules they have, or if they just have any outages or usage, you know, issues, essentially, your whole business is going down. And I’ve heard a lot of stories about influencers who have built their businesses on the back of say, Instagram, and then Instagram, you know, had some outages or whatever the issue may be, and now their whole businesses is out of whack. So having… you need to be able to have your own business on the web and have your own website where you can collect leads, and have that one-on-one relationship with your customers.

David Meerman Scott  06:31

Yeah, that’s exactly right. And in fact, some social networks have completely disappeared, for example, Google Plus had 50 million members. At one point, it no longer exists. Imagine if you created your whole business on Google Plus. Also, some businesses rely on the social networks for the vast majority of their traffic. For example, there have been travel sites that have focused on getting traffic from Google, then all Google does is change your algorithm to benefit their own travel-related services. And all of a sudden those companies are completely out of business because their traffic decreases by 99%.

Robert Leonard  07:13

There was a popular social media platform called Vine that went under. And a lot of people had built their personal brand on that platform. And so when it went under, their whole business went under. Some people are still doing well today, because they were able to translate their brand to the new social media platforms. But there’s a lot of people that completely lost their business completely, lost their personal brand when vVne went under.

David Meerman Scott  07:36

That’s right. That’s exactly right. So that’s why I think everybody needs to have their own presence. So that ultimately you’ve got, it’s just like owning a home versus renting. And once you have that home that you own, pay your taxes, you’re there. So once you have that URL that you own, that website you own as long as you pay the annual fee to keep it going you own that.

Robert Leonard  07:59

So in a world where These types of websites and digital landscape is just so competitive. How can someone really stand out from all of the different competition?

David Meerman Scott  08:07

You know, one of the things that I focus on so much recently is the subject of my newest book, which is called “Fanocracy,” turning fans into customers and customers into fans, which I had been studying this idea of fandom for the past five years together with my millennial age daughter, Reiko. She’s now 26. The two of us co-wrote this book, and what we looked at was, first of all, fandom, this idea of fandom, this idea of things that people are a fan of, is a fabulous way for people to differentiate how they are putting products and services out there.

So what most organizations do is they focus on their products and services. Here we have this thing. This better, faster, cheaper, whatever than everybody else. But when you focus on fans, you’re focusing on a true human connection, you’re focusing on what’s really interesting to the buyers rather than what’s interesting to you. And you’re developing fans along the way.  So we learn that fandom is not just for entertainers, like Harry Potter, for example, or music, such as the Grateful Dead. But the idea of fandom can be for anybody.

I mean, people are fans of your podcast, Robert, and that gets word of mouth, it drives people to you. People can become fans of any organization or any person or any craft or service. And that’s the ultimate, that really drives things to you. And that’s a very different way of doing business than that traditional way of looking at the competition and doing something slightly better. Whether that’s a slightly better price, slightly better product, or slightly faster or slightly shiny or whatever it might be.

Robert Leonard  10:07

So how do we go about building those fans rather than just customers?

David Meerman Scott  10:12

I think one of the most important things around fandom that when we did the research we talked to thousands of people, is that fandom is about a true human connection. It’s about having a relationship with people. That’s incredibly powerful, because it’s a true human connection. And I think that we found something interesting in that we interviewed a bunch of different neuroscientists about fandom, and how and why people become fans.

There’s some one aspect of neuroscience that I found fascinating. It is the idea of proximity. And the idea of proximity is the closer we humans get to another human, the more powerful the shared emotions. So if we know and trust somebody, and we get physically close to them, that’s a very powerful human connection. But if we don’t know and trust someone and get close to them, that can be a negative human emotion.  For example, when you get into a crowded elevator, you can feel a negative emotion.

When you’re in a room with your friends, you feel a very positive emotion. And it’s actually quantifiable, one neuroscientist, named Edward T. Hall, quantified it based on the levels of proximity, 20 feet or further meaning public space, with four feet to 20 feet being social space, inside of four feet being personal space. The closer you get, the more powerful the human emotion.

So as a business person, can you bring your customers in close proximity with you? Can you bring your customers in close proximity with each other, because that’s those strong human connections? But there’s another aspect that’s interesting and that is the idea of mirror neurons. Mirror neurons are the parts of our brain that fire when we see someone do something as if we’re doing it ourself. And this is incredibly powerful for building true human connection in a virtual way.

So I want to demonstrate this to you, Robert. I’m holding a lemon in one hand, I’m holding a slice of lemon in my other hand, and if I take a bite of the slice of lemon, I can immediately feel that tartness on my tongue. I can feel the saliva immediately beginning to do its thing. My eyes closed and my mouth puckers up from that lemon. And it’s really powerful. My brain is firing. But I would suggest probably by seeing that, Robert, your brain might be firing too. And even by just me talking about biting into a lemon, people listening in can feel that lemon, perhaps a little bit on their tongue as well. That’s mirror neurons.

So when you look at somebody in a movie theater on the screen, you feel like you know them. You’ve never met them, but your mirror neurons are kicking in. So here’s what this means for entrepreneurs. What it means is if you can have virtual connections with people by using effectively photographs and videos on your websites through your social networks, for example, having connections with people through Zoom, rather than just telephone or text, where you can actually see people, that’s a powerful connection because your brain tells you you’re in the same room with them, even though you’re not.

Robert Leonard  13:39

What makes this idea of building fans so powerful, and how many businesses are actually implementing this strategy?

David Meerman Scott  13:47

What we found is that this idea of human connection is fabulously powerful and it’s really, really rare in the business world. And other forms of connection are things like understanding deeply the people that you’re trying to reach. And again, this is something that a lot of organizations don’t do, because they focus so much time and attention on just their products, and not on the people that they’re trying to reach. So I think that there’s lots of different ways to do that. We have nine different steps in the book. I’d like to illustrate just one.

We have a concept around give more than you have to, the idea of giving gifts to the people that you’re trying to build fans of, giving gifts with no expectation of anything in return. And the reason we came up with this idea is I think about the Grateful Dead, my favorite band. The Grateful Dead is the only band that regularly allowed their fans to record their concerts. It’s really interesting because every other band said, “No, you can’t record our concerts.” The Grateful Dead said, “Sure why not, you can record. You can even bring a professional level recording gear into record concerts.”

This created this gift of the ability to create, to record concerts allowed Grateful Dead fans to then have these tapes, originally cassette tapes, later mp3 files that they could trade with their friends, or they could give away to their friends as gifts. And that helped to grow their fandom all over the world because people were exposed to their music for free.

I’ll give you another example. Typically in the B2B world, but also many consumer companies provide free content in the form of say an e-book or a white paper or some other form of content, yet they put the requirement of an email address in order to get that free content. But that’s not giving away free content. That’s setting up an adversarial relationship. So what’s much better is to make that free content totally free, with no registration required at all. In other words, giving a gift with no expectation of anything in return.

How can any business grow fans? And one of my favorite examples is an insurance company, an auto-insurance company. I don’t know about you, Robert. But whenever I ask people do you love auto-insurance? The answer is always, “No way. I hate auto insurance.” Do you hate buying auto insurance? And everybody hates having to use that product because it meant you crashed your car.

So we spoke with Frank Hagerty. He is the CEO of a company called Hagerty Insurance. They’re an auto-insurance company. And he’s built a massive fan base. He recognized that he couldn’t just go out and sell auto-insurance the way everybody else did because it’s a product that everybody hates. You know he doesn’t want to just compete on price or spend a whole lot of money on advertising. You know, there’s another auto-insurance company that advertises using lizards or geckos or something.

And Frank Hagerty said, “No. I’m going to build fans.” He insures classic cars. That’s the niche he decided to pursue. So he goes to over 1000 classic car shows a year. He goes to those classic car shows and meets with fans. He provides valuable information. He and his team, of course, not just him. They have valuation reports about how much your classic car is worth in graphs of how much is worth over time. They have a YouTube channel with a million followers on it. They have 650,000 members of their drivers’ club. And all of these things are what they use to build fans. So I’ve got a 1973 Land Rover. I’m really into alternative investments as a personal investor myself and I’ve got a classic Land Rover. And that Land Rover is insured by Hagerty. And I’m so excited when I have an opportunity to pay my insurance bill because I really like Hagerty,

Robert Leonard  18:10

I want to go into your alternative investments later in the show. But before we do, let’s talk more about this “fanocracy” idea. Is this where the future of business, brand building, and business marketing is going? And do you think the historical norms for marketing is going to go away or at least not be as common and then this is really going to be the idea that most businesses turn towards?

David Meerman Scott  18:33

Here’s what I think in a really big picture, for thousands of years, the way that we humans conducted business was personally, you know, you would go to the town square, you know, this is like, even back to Roman days, Egyptian days, you would go to the town square. And you would meet with the person who sells you chicken. You would buy a couple of chickens, and you got to know that person and it was a human connection.

The last hundred years or so has really developed a marketplace where we’re far away from many of the human connections that we had enjoyed, that our grandparents had enjoyed. And buying things online, using social networks, all of these things are fairly cold and polarizing. And I’m not saying that this is going away. I’m not saying that. But what I am saying is that most humans are hard wired to enjoy human connection. So anytime an organization can cultivate that human connection, that becomes an incredibly powerful way to differentiate.

I think that the pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for a true human connection. So I don’t know that it’s going to be the norm, I actually don’t think it’s going to become the norm. But I think it’s going to be an unfair advantage for those organizations that do develop fans. Because once you have a tribe of people who love you, once you have a group of fans who think that you’re amazing, that is a fabulous asset that you can use forever, to help with your business. But if you’re just trying day in and day out for yet another transaction, that’s a really hard business model to sustain. And besides, I don’t think it would be as much fun as having a set of fans.

Robert Leonard  20:47

For someone who’s listening to this and is going to try to implement this strategy, what are some of the pitfalls that they need to look out for?

David Meerman Scott  20:55

So I think one of the most important pitfalls that many people fall into is they fall in love with their products and services. They believe that the thing that they’re doing is so important. And they just imagine that everyone else thinks it’s fabulously important too. And I think that once you’re focused on how important your products and services are, it makes it much harder to understand with empathy, the problems that your buyers face, and how you solve problems for those buyers.

So ultimately, to avoid that pitfall, your challenge becomes, how can you understand the world through the eyes of the people who are buying your products and services, but also the people that you are cultivating to become your fans? Because you may end up having fans who actually aren’t your customers and I’ll give you an example of that.

I’ve been on the advisory board of a company called HubSpot since the beginning, since 2007. And HubSpot has an annual conference called Inbound. And what’s really cool about Inbound is you don’t have to be a customer to go to the Inbound conference. And in fact, they have 25,000 people who go to that conference every year. It’s held in Boston, and they love going to that conference. I’m going to guess. I don’t know the number but just a wild guess that half of the people who are there and not even their customers, they’re their fans, they are fans of HubSpot. They’re fans of the marketing education that HubSpot provides. And HubSpot Academy provides free training and marketing people. And people love that.

So maybe they’re not a customer today, but they might be next year or the year after or five years from now or 10 years from now, because HubSpot is building that fandom for the long term. But if we’re just selling a product or service, those people wouldn’t be their fans. So that’s the biggest pitfall I see.

Robert Leonard  23:02

So when someone is going to implement this type of strategy, do they need to hire a marketing consultant or a digital marketing agency? Or is this something that they can do themselves as the founder or as like, maybe their chief marketing officer? Is this something they can do themselves?

David Meerman Scott  23:17

I think everything that we’ve been talking about so far on the show, and everything that I write in the book, “Fanocracy,” everything is something that you can do on your own. There’s no question about it. That’s always been the style of marketing I prefer. And I think that there’s always room to get help. I mean, I just look at myself as an example, I consider myself an entrepreneur. I’m a solopreneur, though I run a company of one person.

However, I have lots of people who helped me that I pay. I have a video team that I have that helps me. I have people who are very skilled at creating website design who helped me, I have people who do graphic design who helped me. And I have people who edit words I write, but there are editors. And all of those people help me do the things that I’m not very good at. And I’m so I think that there’s always room for entrepreneurs to hire people to do the parts that they’re not very good at.

I think it can often be a mistake to try to outsource all of your marketing top to bottom, because number one, you don’t really know what’s going on. And number two, it’s fabulously expensive to do that. So especially if you’re an entrepreneur getting started. Bigger companies, you know, there’s room for hiring agencies that can be good full service agencies that may charge a lot of money if you can afford it. But I think in general, the things that I’ve been talking about, growing fans for your business, creating a great web presence, understanding your buyers, all of those things are things that an entrepreneur ought to be doing themselves. And then they should outsource the things that they’re not as good at.

Robert Leonard  25:17

Speaking of digital marketing agencies, and you being a marketing expert, I’m curious to get your opinion on Gary Vaynerchuk’s marketing strategy of where he just recommends just producing a ton of content where he recently said that people should be producing upwards of 100 different pieces of content every day, across social media platforms. I’m curious to hear what you think about this strategy. And do you think this is the best way to use content marketing?

David Meerman Scott  25:43

I don’t know if the absolute number is what I would focus on. I think what I would focus on is figuring out what are the important things that you can share that has value to the people you’re trying to reach? I’ve never really thought of how much content I create if you think of it as individual pieces, but I do a lot of content myself, and I’m one person, and I’m trying to do a lot of different things throughout the day. The way that I look at content creation is that I don’t think of it as big chunks of my day. I don’t say oh, now I’m going to spend two hours on content. I think of it in tiny little chunks.

So, you know, when we were about to start this podcast, I was at my desk about, I don’t know, eight minutes before you and I started to speak, that was enough time for me to jump on to LinkedIn, and see if anybody had commented on my recent post, and in fact, people did. So I replied to two or three people. So in less than seven minutes, I created three pieces of content if you decide that replying to three different people who commented on one of my LinkedIn posts is creating a piece of content.

I’m not sure how many tweets I did today, probably 20 maybe. And so you know, that’s something else. It is really easy to create a tweet, to do a retweet. Also, today, I did one blog post, I’m not near 100. But I’m certainly probably as many as 30 or 40 or 50 pieces of content in a day. So I do think that entrepreneurs should be creating content, it actually goes back to what I said originally, you should have summit content, at least on your own real estate. And you should be using the social networks to drive people back to your own real estate.

So then an example in my case, this morning, I wrote a blog post. But then I went on to the social networks, including LinkedIn and Twitter, and created a tweet and a LinkedIn post that pointed people back to my own website where my blog post was living. And then I had other people comment on Twitter that they have seen my post, which I replied to. Other people commented on my LinkedIn posts, which I replied to. So it’s all kind of an ecosystem of little pieces of micro content, all of them pointing to my own real estate.

Robert Leonard  28:15

Yeah, when you break it down that way, with every tweet or every comment on LinkedIn counting as a piece of content, the hundred pieces of content doesn’t seem as big.

David Meerman Scott  28:24

I’m not sure how Gary is counting, but certainly, and again, I run a one person business. But imagine doing 100 YouTube videos. And I saw a lot different, that’s hard. But if you’re running a company like HubSpot, which has 3000 employees, or whatever they have, I mean, I bet they do 100 pieces of content in the first 10 minutes of, you know, 10 minutes of the day, if you average it out over all the people work there. So it’s really all a bit of relativity, and there’s no question. I agree with Gary, that content is fabulously important. I’ve been talking about that for 20 years now. This idea of content is incredibly important.

Robert Leonard  29:04

How can someone who’s just pushing out a ton of content, how can they get over the mental hurdle or just the dynamic of putting out a ton of content and not seeing the instant results? You know, a lot of the platforms we have now we can run paid ads. And a lot of times those results can be quick. Whereas, but that can get expensive. And it’s sometimes hard to scale if you’re a startup or small business. So how can somebody who’s just putting out a ton of content for their startup or their side hustle, understand that that takes time and they’re not going to see instant results?

David Meerman Scott  29:34

One thing that I would consider that people look at is don’t think of the goal as selling your product or service, but think of the goal as developing fans. So that’s how I think of it many times is I’ve been, as I mentioned earlier in the show, I’ve been on my own for 17 years. I’ve been running my own business for 17 years.

And so for 17 years, I’ve been thinking of what I primarily do is create content in order to build fans. And therefore, when I have something that I’m ready to talk about, that I want people to buy, perhaps a book like “Fanocracy,” which we’re talking about today, then I’ve already got a lot of people who know me, and a lot of people who might want to talk about my ideas. And that’s a lot easier to think about: building fans as your primary job. And then once you have that fan base, and you’ve got an asset that you can use whenever you have something that you want to sell.

So in other words, just having transaction where you’re selling something and getting some money in return, that’s a hard thing to sustain. No matter what kind of service it is, but developing a tribe of people who rely on you, who think you’re a valuable part of their life. No matter what you do, that becomes something that if you can maintain that trust with them, if you can maintain that value with them, they’re going to be with you for the long haul. They’re going to buy whatever you got, they’re going to re-up and resubscribe to whatever you’re doing. And that becomes incredibly powerful. But I think it’s rare today that people look to build something for the long term. So many people are basing their business simply on a transaction.

Robert Leonard  31:39

All of this talk about content marketing, and just marketing in general has been super helpful. But you mentioned before that you’ve done some alternative investing. So I want to go into that a little bit now and talk about that. Can you talk to us a bit about your strategy, some of the things you’ve been investing in and just explain to us about what you’re doing there?

David Meerman Scott  31:57

Sure, absolutely. So I mentioned at the top of the show that I started my career in the bond trading desk. And I got my *series 7, series 63, the various brokers licenses that you get when you’re on a bond trading desk, and I tried to learn as much as I can. So I did learn quite a bit about investing. And I really enjoy thinking of my whole wide portfolio as a bunch of different assets that I can own, that add up to a unified whole. And one of the first things I did, one of the first financial moves I made was when I was in my late 20s. I bought my vacation house before I bought my primary residence.

And I tell this to all the young people I meet and nobody has yet taken me up on this challenge of you should buy your vacation property before you buy your primary residence. The reason that I think that this is such a fabulous strategy is that if you buy a vacation house, you’ve got an asset that you can rent when you’re not using it. You’ve got an asset that you can enjoy for a few weeks or a few months out of the year, depending on where that vacation house is and you’ve got something that you can own at a young age and enjoy for a long period of time. Whereas most people tend to buy their vacation house older.

So I was in my late 20s I bought a house on Nantucket Island, and it’s now 27 years after I bought that house and I still own it. And I’ve had 27 wonderful summers in that house since I bought it. My daughter’s now 26 years old. She spent her whole life growing up in that house. That house has increased value five fold since I bought it, worth five times when I paid for it. And yeah, it took a little bit more time for me to raise enough money for the down payment on a primary residence. I rented a little bit longer than most people probably do. I didn’t buy my primary residence until I was 35 years old. But the idea of buying that vacation house first is an idea that all millennial investors should be thinking about.

Robert Leonard  34:31

Yeah, that’s really interesting. And I’m actually pretty involved with the real estate space. And actually here over the next month or so, I’m going to be launching a second podcast that’s all about real estate. And as a real estate investor myself, that definitely is a strategy that interests me, and I really haven’t given it much thought. But nowadays, I think that’s even a better strategy because of Airbnb, with Airbnb. I mean, if you’re buying a vacation rental, it’s probably in a vacation destination for most people. And so that’s where you’re going to get the best Airbnb rates and so you could probably earn a pretty hefty return with Airbnb rental while you’re not there.

David Meerman Scott  35:04

Exactly. And I think the point here is that this becomes not only an investment, but it becomes something you can enjoy. Yeah, you can buy a rental property and have somebody in it 12 months out of the year, and it’s simply a rental property. But when you have a vacation property, and it’s something you can enjoy, and you can still generate the income, that’s amazing.

We rented our house for 25 years, my wife and I rented this house for 25 years and used it ourselves. About three years ago, we stopped renting it for a variety of reasons. We just didn’t need the rental income anymore, and we wanted to make it more of our own and not have to worry about the whole rental thing. So we stopped renting it. A couple of other alternative investments that I’ve enjoyed, I always think of is there something that I can buy that’s an investment that I can also enjoy, you know?

Because to me the blips on a screen and you know, a certain amount of financial assets that I own, you know, some zeros somewhere indicating I own a stock or a bond or part of a mutual fund or whatever it is… That’s not as interesting to me as owning something that I can use and enjoy like a vacation property. I’ve owned a classic car for a couple of decades, which I love. It’s the 1973 Land Rover, I mentioned it earlier. And I think of that as an investment. It doesn’t go up in value very strongly. But it constantly increases in value slowly, but it’s something I can enjoy.

The biggest in alternative investment that I own, however, is I have one of the largest collections in the world, in private hands of artifacts from the Apollo Lunar program. So I actually have items that have flown to the surface of the moon and were used by the Apollo astronauts. I have checklists that were used on the surface of the moon and I own the rotational control handle that was used on Apollo 12. And this type of alternative investment, a collectible, it rewards knowledge. The reason I say rewards knowledge is because the more you understand about the collectible that you are interested in, the more you can recognize when there’s something that’s got a good price that you can potentially buy, and the more you recognize when it might be the great time to sell.

Robert Leonard  37:30

What kind of investment returns are you seeing from your alternative investments?

David Meerman Scott  37:36

So I’ve owned one classic car and never sold it. I’ve owned one vacation property never sold it. I’ve seen the theoretical value of both because I haven’t sold it.  But my vacation house is worth five times when I paid for it. The Land Rover is probably worth double than what I paid for it. But with the Apollo artifacts, I’ve gotten very good at buying low and selling high, knowing when the right times are.

I purchase things and sold them for four and five times when I paid for them. To give you some idea of values, something that was used in Apollo mission and was used in Earth orbit is I’m just thinking of a typical sort of checklist page or something, maybe were $2000 or $3,000. Something that was used and was in lunar orbit, maybe $5,000 to $10,000. Something that was used in the lunar module on the moon itself, $10,000 to $30,000. Something that was used on the surface of the moon, it could be $50,000 to $100,000, or a lot more. There are iconic items that are worth many times that.

I recall one particular artifact that I purchased for $7,500 and I sold it a year later, one year later for $75,000. Now what’s interesting to me is not only is there the possibility to make money in collectible, but what I like the best about collectibles is that they are something that you can enjoy. It’s something you can hold and touch. It’s a piece of history. It’s something you can share with your friends and your neighbors and your colleagues.

Robert Leonard  39:15

Should someone go into these types of investments with the expectations of having, you know, quote-unquote, market beating returns? Or should they go into this more with the lens of I’m going to buy this because I enjoy it, I want to use it and then if it maintains its value, or if it even gains a little value over time, while I’ve been able to enjoy it, and it was a success… Or how should somebody think about that?

David Meerman Scott  39:40

So for me, the idea of collecting things that have value is I feel like I have the use of those things for free. What I mean by that is, I can buy a vintage car, and if I’m clever about the price, I pay for that vintage car. I can then use that vintage car and drive it and enjoy it for three or four or five or six or 10 years, and then sell it, at least for what I paid for it. And therefore I had the use of it for free.

I mean, never mind the value of the money that you did, you could have put somewhere else. Or most likely, if you’re clever about when you buy and when you sell, maybe you’ll make some money on it. And I think in some cases, maybe you can make a lot of money. In my case, I have made a lot of money on certain things. Other things I’ve just sort of maintained with the vintage wristwatches that I collect. I’ve never made any money. But I’ve enjoyed them.

I’d rather wear an interesting watch and have a couple of other interesting watches in my safe that I can wear. Then having that bit of my money sitting in some account somewhere there’s another zero somewhere there, you know, that appears on a statement. So that’s just for me personally. So I think the more you study, the more experience you have, the better you’re able to buy and sell cleverly. And number two, come at it from a perspective of thinking of a collectible as a beautiful object that you can enjoy essentially for free. And then maybe you’ll make some money on it too.

Robert Leonard  41:20

I think it’s important to note here to that we’re not recommending allocating a huge percentage of your portfolio here. David, this has certainly been a very interesting conversation from digital marketing to alternative investing and everything in between. Where can the audience go to connect with you and learn more about all that you have going on?

David Meerman Scott  41:39

apolloartifacts.com if you want to take a look at my collection of stuff from the Apollo Lunar Program. More about the book is at fanocracy.com. Some videos and some other resources on the page and really cool stuff for entrepreneurs or people who maybe want to jump into the entrepreneurial world. Twitter, I am @dmscott.

Robert Leonard  42:04

I’ll be sure to put links to everything we talked about in the show in the show notes. And I’ll also include links to David’s social media platforms, and his new book “Fanocracy.” David, thanks so much for your time.

David Meerman Scott  42:16

My pleasure, Robert. Thanks for having me on.

Robert Leonard  42:18

Alright guys, that’s all I had for this week’s episode of Millennial Investing. I’ll see you again next week.

Outro  42:25

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