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SV025: 2020 AND BEYOND
W/ MARKETING GURU BOB HOFFMAN (PART 3 OF 3)
23 January 2020
On today’s show, we are happy to chat with Bob Hoffman, the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. One of his books, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menace” exposed many of the dangerous data abuse practices that are now making international headlines. (It was selected “Best of Marketing 2017.”) He is creator of the popular “The Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider.
Bob’s commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
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IN THIS EPISODE, YOU’LL LEARN:
- How is social media marketing changing our lives?
- Are there any ethical issues that companies might be infringing on in their current ways of marketing?
- How advertising fraud is costing companies billions each year?
- Where are the biggest companies spending their advertising money?
- What should people know about social media in 2020, and the upcoming elections?
We would like to thank Andreas Ramos who made the introduction that allowed the interview to happen and to Niesar & Vestal LLP law firm which allowed us to conduct the interview in their facility. I want to thank you personally for supporting this channel.
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BOOKS AND RESOURCES
- Download your free audiobook at Audible
- Find the best job candidate at Ziprecruiter
- Capital One. This is Banking Reimagined
TRANSCRIPT
To follow.
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