In this episode, Preston and Stig talk to one of the owners of the Atlanta Hawks Basketball team, Jesse Itzler.  Jesse is a serial entrepreneur and the founder of numerous start-up companies.  In particular, Jesse was the founder of Marquis Jet, which was sold to Warren Buffett’s Berkshire Hathaway.  During our discussion, we ask Jesse to tell us his start-up story.  How did he decide on a fractional jet card company, how did he raise money, how did he think about branding, and what made him ultimately sell the business.  After talking to Jesse about his previous business experience, he shared some of his ideas on what’s next.  During the interview, Jesse surprises Preston with a very intriguing offer: would he conduct a simulated climb of Mout Everest?  Tune into the episode to hear this crazy and exciting exchange.

In this episode, you’ll learn:

  • A free and very effective approach to acquiring customers
  • Why the product always comes before branding in business
  • Why sending hand written letters might change your life
  • Jesse Itzler’s most surprising business lesson from owning the Atlanta Hawks
  • How Jesse has changed Preston and Stig’s worst habit

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Join Jesse and Preston in the 29029 Everest challenge

The nutrition book that Jesse recommended: Fit For Life by Harvey Diamond 

Preston and Stig’s first interview with Jesse

Jesse’s book, Living with a Seal

Tweet directly to Jesse at: @the100MileMan

Preston and Stig’s discussion of Phil Knight’s book “Shoe Dog”